A few weeks ago, I attended the 2013 Type-A Parent Conference in Atlanta, GA. It was a fabulous weekend filled with tons of useful content. This is the first in a Better Blogging Education Series of posts where I’ll be summarizing my notes from specific sessions that I attended. In each post, I’ll be crediting back the individual speakers and providing you with their social media channels so that you can follow them. If you are looking for a fun weekend of bonding and great education, I would strongly urge you to consider attending the 2014 Type-A Parent Conference. Also being held in Atlanta next year, you can find more information on the conference and the ticket availability HERE (affiliate link).
- Pinterest accounts for 25% of retail referral traffic
- Pinterest referral traffic took over Twitter referral traffic in March 20213
- Size matters
- Width max = 736 max in lightbox, 200 minimim
- Optimize first for blog, then pinterest
- Less than 200 puts bars on either side.
- Aspect ratio is more important than pixels. The maximum aspect ratio for picture to show up in whole screen is 1:3. Aspect ratio max approx 1:33 to show whole image in street.
- Ideal image aspect ratio about 2:3
- Have a Pin It Button on each post (use a plug-in), and in your Pin It Button Plug In – write a snappy description (max 500 characters)
- When you put a Pin it button on your site, you are giving permission or people to pin them on Pinterest.
- Specify which image from the post you want to pin.
- Pick your featured image
- More control over description
- Watermark your image, include blog address – protect yourself from people who don’t use Pinterest properly
- You tell a story on Pinterest through images
- Overlay text on images
- quote blog, title of recipe, what do you want to highlight
- Name your image file descriptive (NOT image387438.jpg)
- Use your alt tag in your image
Pinterest just implemented new meta tags
- They are powerful and can fix all of the problems with people pinning the wrong image.
- Look at Pinterest site for more information
- Recipes, movies, products – there are already meta tags. Go to blogs.pinterest.com for more information
- You need a business account that is verified in order to use Pinterest analytics
- Referral traffic, hopefully you see that from Pinterest. You can see the specific pins and which content
- Other analytics options:
- Google Analytics
Tools for scheduling a pin
Build a Community on Pinterest
- Well organized boards – people should be able to tell what your boards are about without too much trouble
- Respond to comments if appropriate – asking questions, leaving a compliment, but never respond to hate.
- Pin stuff you love
- Don’t have separate accounts – have 1
- Always write your own descriptions when you repin – have it come from YOUR voice.
Things your profile should have
- A Short bio
- A link to your website – there is a clickable part, make sure that your website is in that part.
- A photo of you – people want to connect with YOU, not your dog, cat, child, etc.
Let your photos do the talking
- Get down low – sometimes that perspective makes the best picture
- Make sure you move your body to block things if you need to
- There’s no right or wrong way to take a picture
- You want to take a picture that tells a story.
- You don’t always need a filter
There are lots of outside apps to edit pictures:
- Beautiful mess
- Rhonna designs
- Photoshop express
When you post a photo
- Include a short and sweet description
- Use hashtags when desired, but don’t overdo it!
- Don’t “like” your own photo
- Send them to your blog by directing them to the link in your profile
- Remember that your photos are searchable if you’re account is public
Things to Remember
- Update your bio, photo and URL
- Don’t include links in your descriptions
- Use hashtags for inspirations
- Participate in photo challenges to help with photography
- Engage with your community
- Have fun
- Share your photo across every platform
- Use lots of hashtags
- Worry about the numbers
- Post photos that you will regret posting later
- Repost without permission
Do you have any tips or tricks that weren’t listed above? I’d love to hear about them!